Tasked with designing a new publication to uplift Hudson Valley-based businesses, I created Valley MMag. Highlighting architecture, furniture design, farmers, restaurants, and more, I designed Valley MMag to be sleek, bold, and refreshing. To stand out from other Hudson Valley magazines, I focused on image-heavy visuals and unique page layouts for a refreshing and experimental feel instead of a magazine filled with sponsored ads. Valley Mmag’s first issue launched at the 2023 Upstate Art Weekend and is stocked at grocery stores, lodging, shops, and more for all to pick up and take home.